Home / LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black
  • LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black

LG B3 Series 77-Inch Class OLED Smart TV OLED77B3PUA, 2023 - AI-Powered 4K TV, Alexa Built-in, Black

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    About this item

    • SELF-LIT OLED 4K: LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.
    • a7 AI PROCESSOR Gen6: Enjoy outstanding picture powered by the α7 AI Processor Gen6, which uses AI to detect what you're watching and automatically improves the picture and sound quality. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.
    • webOS 23 & LG CHANNELS: Less searching, more streaming, thanks to the next generation of AI technology. Enjoy your favorite content including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for. Get instant access to over 300 free channels with LG Channels.*
    • DOLBY VISION + HOME THEATER: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos* for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE, allowing you to see films just as the director intended.
    • ULTIMATE GAMEPLAY: Packed with gaming features, the LG OLED B3 comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and native 120Hz refresh rate. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,* the LG Game Dashboard and Game Optimizer put all the control at your fingertips.

     

    Brand Name ‎LG
    Item Weight ‎66.1 pounds
    Product Dimensions ‎10.6 x 67.8 x 41.1 inches
    Item model number ‎OLED77B3PUA
    Color Name ‎Black
    Special Features ‎AI Picture, AI Upscaling, FILMMAKER MODE, Picture Processor, Dolby Vision, Dynamic Tone Mapping, Dimming Technology, HDR (High Dynamic Range)
    Speaker Type ‎Built-In
    Item Weight ‎66.1 Pounds
    Standing screen display size ‎77 Inches
    Aspect Ratio ‎16:9
    Voltage ‎120 Volts

     

    10 Years Later, Our Best Keeps Getting Better

    We’re celebrating a decade of brilliance that shows no sign of stopping. LG OLED’s iconic self-lit pixels shine brighter than before.

    Celebrating 10 Years of LG OLED’s iconic self-lit pixels
    Picture powered by the a7 AI Processor 4K Gen6 for an immersive viewing experience

    Beautiful Picture, Powered by Intelligence

    Enjoy outstanding picture powered by the α7 AI Processor 4K Gen6. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.

    LG OLED has over 8.3 million self-lit pixels, and 120Hz refresh rate for smooth, lifelike movement

    Perfect Black, Infinite Contrast, Smooth Motion

    LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement.

    Less searching, more streaming, thanks to the next generation of ThinQ AI and webOS

    Smart TV, Simplified

    Less searching, more streaming, thanks to the next generation of ThinQ AI and webOS. Enjoy your favorite content, including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for.

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